E-commerce

E-commerce (or ecommerce) is a commercial practice that connects merchants and buyers over the internet. Goods and services are transacted via an online store, a mobile app or other sales channels such as social networks, price comparison sites, marketplaces, affiliate platforms and retargeting platforms.

Its advantages:
- The ability to reach a wide audience.
- A detailed view of customer purchase behaviour thanks to a rich set of marketing and online analytics tools.
- The ability to run highly targeted marketing campaigns and offer buyers a high-quality, unique online experience.
- Unlike a physical store, your e-commerce site is always open, so you don't miss a sale.