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OKR

Methodology

OKRs (Objectives and Key Results) are a goal-setting method popularised by Andy Grove at Intel and then spread by Google.

OKRs (Objectives and Key Results) are a goal-setting method popularised by Andy Grove at Intel and then spread by Google. For a given period (often a quarter), you define an ambitious qualitative objective and 3 to 5 measurable key results that prove you've achieved it.

A well-formed OKR is inspiring (the objective), precise and quantifiable (the KRs), vertically aligned (team OKRs feed into company OKRs) and public (internal transparency).

They are particularly common in tech organisations and startups. Beware of the OKR theatre syndrome: if KRs are systematically hit at 100%, they are probably not ambitious enough.

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