Pure Player

A pure player is a company whose business runs on and thanks to the internet. No stores, no physical shops, no in-person front office with customers. Commercial activity happens through a website or an app backed by a massive infrastructure.

The term applies to the big tech companies across every sector. A few examples:
- Amazon, the e-commerce giant. Amazon does run many warehouses to handle its stock and logistics, but it has no physical place where you can buy the products it sells.
- Netflix or Spotify, for video and audio streaming.
- Mediapart, a digital-only newspaper, is a pure player.
The term « pure player » comes mostly from sectors transformed by digital innovation — retail being the textbook example.