hired Bluecoders to build the entire Tech
Weborama was founded in 1998 in Paris. The company specializes in online marketing technology and offers advertising analysis and behavioral targeting services. As data experts, they are able to measure the impact of advertising campaigns or transform data into marketing information. With an original approach to data science, they compete with large American groups such as Oracle.
It went public in 2006. Weborama has acquired 3 companies: Avantage, Adrimé, C-Marketing.
Google announced in 2021 that the end of third-party cookies will be the end of 2022. Weborama is an alternative solution because its advertising system works without cookies and visitor IDs.
More and more companies will be interested in its offer when the end of cookies will be effective. Google announced in July 2022 that the end of cookies will finally be in 2023 or 2024. This gives Weborama time to gain market share in the meantime.
Already 400 French and international companies trust them.
Weborama recruits at Bluecoders every year to improve its offer:
2 tech in 2017:
3 tech in 2018:
7 tech in 2019:
1 tech in 2021:
2 tech in 2022:
In 2022, they are more than 150 people spread over 7 countries and want to double the number of technical staff. After recruiting a team of Data Scientists.
Their algorithms to transform DATA into marketing value (or to evaluate the profitability of an advertising campaign) have been a great success and their growth has exploded (+18%), as has their turnover (€25 million).